I love this work

Using the power of story and the inspiration of teams and collaboration, I’ve collected skills/expertise in the following areas:

• Brand: strategy and brand building with a sweet spot for D2C

• Leadership: connecting the dots, uncovering talents, supporting humans doing the best work

• Specialty foods/CPG: R&D, market readiness, full brand development, ongoing sales, category support

• F&B and Retail: from concept to reality; operations, service delivery, logistics, customer journeys, marketing, sales

• Hospitality: guest journey design, guest experience development, service delivery tactics, partnership development. SOPs, training workshops/materials

• Writing: brand storytelling/narrative, books, zines, briefs, proposals, pitches, text messages, love notes

• Web: content, user experience, e-comm, subscriptions, D2C

• Experiences: digital, virtual, and retail

• Paper goods: gifts, stationery, product packaging

Share & Support

I teach aspiring Wonkas to make candy, I spread the joy of sharing sweets as often as I can. I give talks to large groups of people. I mentor young storytellers, I teach writing classes at public libraries, and I help high school students write college application essays.

I love helping aspiring entrepreneurs and strive to answer all how-to questions that pop up in my email, in comments, and at events. Struggling bakers and candy makers have a special place in my heart—I’m a veteran judge at the Oregon State Fair, providing feedback and education to a courageous collection of culinary competitors.

Need help building something? Get in touch: jami@jamicurl.com